Selected proof / 9 case studies / 2017 to 2026
What the work actually looked like
Every one of these is a method-only cut. Client and employer material is sanitized, named clients stay unnamed, and nothing confidential is reproduced. What is left is the part that transfers: how the problem was framed, what method was run, and what changed as a result.
Designing for engagement without losing safety positioning
A shipped app built around urgent alerts showed almost nothing on a normal day. Three optioned designs, grounded in evidence, resolved the tension between habit and safety.
Read the case studyA living competitive picture, not a one-off teardown
A structured competitive-intelligence program for an emerging consumer-AI category: comparable deep dives, a positioning map, an interactive dashboard, and a weekly scan that keeps it current.
Read the case studyMaking a new category legible to investors
The narrative architecture behind a pre-seed ambient-AI deck. One protagonist, then the market, then the wedge. Every claim sourced or labeled an assumption so it held under diligence.
Read the case studyTurning a founder's invention into a patent pipeline
A single-day workshop for an early-stage hardware startup. Product dissection, use-journey mapping, my own 10x ideation method, then scored down to a counsel-ready shortlist.
Read the case studyMaking enterprise data findable, traceable, and reusable
A data product catalog for a Fortune 10 Chief Data Office. Search, lineage, and data flows in one interface, designed for web and mobile, so analysts stopped emailing data owners.
Read the case studyValidating a discovery concept before anyone built it
Task-based focus groups run against an interactive prototype. Fixed flows, comparable signal, and a de-risked engineering investment.
Read the case studyThirty ideas to one product vision, in a day
Conceived, funded, and led a design-thinking program inside a Fortune 10 Chief Data Office. Ten participants, thirty raw ideas, one prioritized developer-hub vision leadership could defend.
Read the case studyNorth Star: customer-centric design for enterprise analytics
A mixed-method UX research program inside a Fortune 10 Chief Data Office. Contextual inquiry, cognitive task analysis, and survey validation produced personas leadership could actually prioritize against.
Read the case studyGiving a 200,000-person company shared language for AI
Lead author of an enterprise automation white paper and the Data Powered series. Convene the experts, converge the viewpoints, author the synthesis, ship a framework people actually use.
Read the case studyNot published here
Some work is real but not public. Interface visuals from the enterprise programs are held pending permission clearance. A research tooling build for a collaborator and an autonomous trading agent are both live but not cleared for a public page. Happy to walk through any of it directly.