James H. Pratt, Ph.D.

Co-founder and Chief Executive Officer

Fyve Health, Inc.

• Founded and lead a privacy-first ambient AI company building Tessa, an edge-AI memory and caregiving companion for families with aging parents and for care communities.
• Set product, technical, and go-to-market direction: the edge audio stack, a privacy-by-design architecture where processing happens on the device, and a consumer caregiving experience built on the principle that people are heard, not watched.
• Took the product from concept to live alpha households and a growing waitlist, with paid plans launching in 2026.

Co-founder

Fyve Labs

• Co-founded the venture studio and R&D engine that incubated Fyve Health. Oversee shared audio and AI infrastructure and open-source repositories.

Director of AI User Experience

AT&T, Chief Data Office

AI products and user experience

• Led the cross-functional UX team designing generative AI products and applications, data discovery engines, ETL, cloud-based analysis, privacy systems, and data visualization for internal and external knowledge workers.
• Led the device user experience benchmark program covering 40+ mobile devices per year and $110M in annual cost avoidance. Ran the Iconic Device UX Program (original iPhone, Kindle) and authored the OEM usability guidelines used for consumer launches.
• Delivered 18 platform capabilities for AT&T's AI-as-a-Service platform: data findability, ML engineering, model creation, fine-tuning, model hosting, and visualization.
• Led user-needs discovery for telecom data privacy that informed privacy-management design.

Enterprise AI governance and transformation

• Lead author of AT&T's Data Powered strategy series (three Chief Data Office white papers, 2016 to 2019) defining enterprise data strategy, a composite KPI methodology, and five cultural principles adopted across 20+ business units.
• Authored the Automation Maturity Model (2017), a five-milestone framework defining the centralized-to-localized analytics progression and the Big Data Center of Excellence colocation strategy.
• Designed the AI Transformation (AX) Center of Excellence governance structure spanning strategy, technology governance, PMO, responsible AI, and workforce transformation.
• Drove the Analytics Translator program, embedding CDO-reporting translators in business units to bridge data science and operational decision-making.
• Shaped Pinnacle, AT&T's self-service AI collaboration platform, and co-authored the four-pillar Data Analytics-as-a-Service strategy and the analytics user personas used for platform design.

Senior Designer

Sony Online Entertainment

• Designed interfaces for massively multiplayer online games. Drove a 38% increase in subscription services through UX redesign of the player experience.
• Built a cross-product prototyping and production pipeline for rapid software development and deployment.

Principal Member of Technical Staff

Lockheed Martin

• Led user experience research and design for the U.S. Navy's next-generation destroyer program, including cognitive task analysis and knowledge elicitation for transformational systems.
• Drove manning reduction through automation on the destroyer program: function allocation and levels of automation in complex decision systems.
• Led participatory ergonomics design of the HSI Usability Lab and modeled human performance simulation defining manpower, personnel, and training requirements for joint-forces systems. TS clearance.

Human Factors Psychologist

IBM Usability Lab

• Held during the UConn master's program.

Director, Systems and Research

The Predictive Index

• Directed research team for an international management consulting firm specializing in systems design, job design, teamwork, leadership styles, and selection.
• Consulted international clients on issues including complex systems, business systems, cross-functional communication, turnover, and labor.
• Designed, analyzed and reported 114 criterion-related validity studies and conducted 22 enterprise employee opinion surveys.
• Designed and usability tested complex user interfaces of custom-built software and hardware devices.
• Led construction of corporate Intranet to facilitate communication with satellite offices with Novell, Linux, Windows, and MacOS using SAMBA.

Partner

wisely.io, LLC

• Shipped two AI products: a trust-scoring system detecting deepfakes and scoring content trustworthiness, and an autism-spectrum wearable supporting child-parent communication. Both built and user-tested.
• Funded via NSF SBIR applications. The venture wound down on capital constraints during COVID.

Ph.D., Industrial/Organizational Psychology

University of Connecticut

• Human factors, judgment and decision making, data visualization, UX research and design.
• Dissertation: "Development of cognitive styles and strategies in the visual discrimination of computer displayed graphics: Task characteristics, training and design." AAI3062095.

M.A., Industrial/Organizational Psychology

University of Connecticut

• Sleep, shiftwork, and psychometric measurement.
• Thesis: "Assessing Sleep Quality in Commercial Maritime Crewmembers: Is the Sleep Disturbance Scale a Valid Measure?" Committee: Donald I. Tepas (major advisor), David A. Kenny, Marc Mandler. Full text.

B.A., Psychology

Boston University